|
We will provide a custom and aesthetically pleasing representation of your vision and company image. To ensure continuity and familiarity, we will incorporate existing logos and other images you already promote in your marketing materials.
We also use industry standard applications such as Microsoft FrontPage, Visual Studio, ASP, Adobe Photoshop, etc., to create the sites so that maintenance will not become an expensive proposition.
We will design a site to ensure no one ever gets lost in your website. Potential customers will have no problems finding what they need. From multiple image and text links, to drop down navigation boxes, to table of contents pages, to site search engines, we will utilize one, all, or a combination to achieve simplicity and efficiency in navigation.
It does not matter what your website looks like if no one can find it. There are many beautiful websites with hi-end graphics and programming that can never be found in search engines. Very often, the most plain text-based website will rank number one. We would recommend a combination approach.
In short, we try to help businesses and organizations talk effectively to their customers, through good design, effective promotion and ongoing support. We create websites to deliver information quickly, clearly and stylishly.
Internet Design Considerations:
Keep it clean and tidy. Your website is your gateway to potential customers. It must inspire confidence and demonstrate your competence, professionalism, and personality. Consider the Internet as a powerful marketing medium. Keep your s message clear and easy to understand.
Does your copy sell? – Devote some time and effort to the words on your website as you do when designing a brochure or advertisement? Use the best marketing team in your company to write your site copy. A website will never reach its maximum potential without a well-written copy.
Exchange links with other websites. This works in two ways. First, each of those links to your site will bring a number of "click-trough" to your site. Secondly, links from other websites helps with Search Engine ranking. An increasing number of Search Engines will rank you higher if other sites link to you.
Offer valuable content! People prefer sites with valuable information and or tips. Your visitor will appreciate and will come back to visit if they feel they can gain some additional value from visiting your site.
Special offers. Everyone likes something for nothing. Visitors to your website will appreciate free offers, free guides, special offers etc. Even if it's the most 'modest' of offers you should provide some additional reward (perhaps a discount) for purchases made as a result of visiting your website.
Promote your website. Add your web address to all your print medium such as stationery and brochures. Periodically resubmit your web pages to all major Search Engines. Look out for 'link partners' and make additions and updates to your website regularly.
Graphics! - Avoid the extensive use of graphics on your site - they take longer to load and force the visitors to 'click away'. Think about images that load quickly, along with interesting well-written text that catches the visitor's attention
Plug-ins - Special software or 'plug-ins' that needs to be downloaded in order to view a site should be avoided. They tend not to be Search Engine friendly and will often take quite a while to download.
Here are the steps we follow when developing your website:
- The website represents your company and your personality. Therefore, before starting a design project we ask questions and listen.
- We examine your marketing strategy and ensure that your website will reinforce your current image.
- We develop a design plan and advise on page content to ensure your site loads quickly and is easy to navigate.
- We then provide you with a quotation for the project, including per hour prices for any future maintenance or on-going costs.
- We provide you with an estimated publishing date.
- As we design and develop the site we load the pages into the web space so that you can view them over the World Wide Web and monitor progress.
- Once the site is complete and approved, we open it to the public and register your site with the major Internet Search Engines using latest and proven techniques that ensure your site will be easily found by potential clients.
- Our fees are based on the project and the time involved. We will provide an estimate at an early stage and a fixed quotation once the design and content has been agreed.
|